The Community and Residential Development (CaRD) Local Product Council studies market trends that impact the local and regional housing market and the drivers and challenges of Arizona’s community development cycles.  CaRD launched in 2018 as ULI Arizona’s first Local Product Council and has been sharing best practices, case studies and lessons learned in the planning, financing, and development of housing communities.  CaRD explores consumer and economic trends, product and land development, homebuilding and master-planned communities, amenity development and strategic marketing.